I think each answer to this question will be a personal one. I don't think there's a right or a wrong, only a rationale for sticking with trying a new strip or abandoning the dream for a different medium (or delivery system).
This question doesn't really apply for those whom are comfortably syndicated; they've established their brands and should hold on (or grow) as well as the circumstances and their work dictates.
Now, I've puzzled about whether to post this question, because there really is enough (and probably accurate) gloom-saying going on.
So let's not beat the potentially dead horse with what others should do; let's talk about ourselves and how this increasing downturn in the market is affecting our current professional choices.
For my part, I've been easing away from syndication for a year or so now, and applying a lot of what I like to do toward children's books and graphic novels.
I don't think I have the sensibility (or fortitude) to be a web-cartoonist, but never say never.
--Lee
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